It’s not easy for people to become owners of digital assets that are far from information technology, Bimedia has found a way to solve this problem. From the beginning of 2019, it will be possible to buy a voucher for Bitcoin in 4000 stores in France.
The decision to sell cryptocurrency through regular stores has been brewing for a long time. So, in the near future in the USA this function will be carried out by usual ATMs. In France, they went even further and created the technology for the implementation of bitcoins through tobacco shops.
The decision to choose such business partners for the company Bimedia was not accidental. Since cryptocurrency trading is a high-risk activity, persons under 18 are not allowed to participate in it.
At least, it turned out to be easier to negotiate with the regulator. In this case, permission was obtained from the Office of Prudential Supervision and Authorization. This body oversees the work of the banking and insurance industry and has all the powers to issue such a document.
There are tens of thousands of tobacco shops in France, but at the initial stage, Bimedia attracts about 4,000 retail outlets. In them, the buyer will be able to purchase a coupon in the amount of 50 to 250 euros. After that, he will need to go to the KeplerK platform and activate, transfer the funds into a digital form.
The platform will help in opening a digital wallet, where the received Bitcoins will fall. As a result, the number of Bimedia customers is expected to increase significantly. It does not hide the fact that in this way the company wants to increase the popularity of cryptocurrency.
However, it is necessary to take into account that the Bank of France disapproves of cryptocurrency prior to the adoption of a package of laws to control them. In this case, its representative stated that the regulator has nothing to do with the project. But he will not make obstacles either.